STRA-ORDINARIO is the new Fall Winter 21-22 campaign that distances itself from city backgrounds, urban scenarios and even minimalist sets, to regain possession of the uncontaminated space, that is the natural one of the mountains. In each shot, nature remains an important stage presence that serves as a completion for a reflection on the contemporary without dominating the creations of the brand which, on the contrary, are recontextualized and redefined. It is about making a conscious choice to escape from the routine, the standards, the daily rituals: this is how men and women behave this season. The need to relax, the need to take time and spend it in places that do not promote speed but that invite you to live in a relaxed, safe way; with an attitude of naturalness.